the music

Mayimba Music won industry accolades at ASCAP as Latin Indie-Publisher honors in 2013, 2014, and 2015 and Billboard Latin Indie Publisher of The Year awards in 2015 and 2016.

We strive to go far beyond the industry standard. Here you'll find that you and your music come first.

Marti Cuevas


Marti Cuevas founded Mayimba Music in 1999.  Having moved to the Big Apple a decade prior with her saxophone and a quest for musical growth, the realities of two young children in tow led Marti in search of a “straight job.”   First landing in the offices of legendary music attorney, William Krasilovsky, Marti went on to helm J & N Publishing/J & N Records Business Affairs department, work with legendary artists such as Aventura, Romeo Santos, and ultimately, develop Mayimba Music.

While witnessing the seismic changes in the mysterious and unpredictable music industry, Marti’s love of the music business, copyright law and the magic of songwriting has not dimmed.  Music is Mayimba’s DNA.  At present, Marti sits on the Board of Directors at the NMPA and ASCAP.

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Carlos Martin Carle


Carlos Martin Carle (“Martin”) handles Mayimba’s production and digital distribution services.  A lifelong musician, Martin is an accomplished guitarist, producer, and composer.  His work has been featured in campaigns for a wide range of clients including HBO, Facebook, Dr. Martens, Rare Beauty, as well as several feature films.  "I'm a musician first,” Carle states. "I strive to treat everything that comes across my desk as if it were my own.”  

A father of two young children, Carle spends his time away from the office enjoying his little ones, practicing/performing music, and exploring the nexus between physical fitness, mental health and music. 

More about Martin here:

José “Fefo” Mendez


In his nearly three-decade long career, there are few areas of the music business José “Fefo” Mendez has not touched upon.  The son of a legendary radio personality,  Fefo can’t remember a time without music being an integral part of life’s daily rhythm.  Beginning his professional career in the 1990’s focusing on sales and promotions, Mendez has continuously expanded his skillset — notably adding considerable publishing experience to his resume.  Whatever needs doing at Mayimba, chances are Fefo can “take care of it!”

Ana Sang

Artist Relations/Digital Marketing

Being in love with music her whole life, Ana moved from her hometown in Santo Domingo, Dominican Republic to Boston to pursue a creative career. While obtaining her degree, she held two music industry internships with artist management companies. At Nettwerk Music Group, she worked with a wide-ranging roster of artists throughout touring and album release cycles. Then at mtheory, she strengthened her knowledge in music marketing and social media campaigns. In 2022, she graduated from Northeastern University as a Music Industry major and Media Production minor.